LinkedIn Rolls Out New Video Ad Formats and Adobe Integration

The LinkedIn platform has introduced updated video advertising tools aimed at the B2B segment. These innovations will help marketers quickly capture the attention of their target audience, influence decision makers, and increase brand awareness across devices.

What's new on LinkedIn:

• First Impression format - a full-screen vertical video that appears first when users log in to the app. This option gives the greatest impact when launching new products or making large-scale announcements.

• Placement booking - you can now lock in ads at the top of the feed, including content with influencers, image ads, and whitepapers.

• CTV (connected TV) expansion - video advertising is now available to a wide range of users in the US and Canada. Updates include:

        • Paramount's inclusion in the CTV Select package, which opens access to premium content for a fixed price.

        • Integration with Innovid, which supports VAST tags, making it easier to activate and manage video assets.

These new features help you reach professional audiences beyond LinkedIn.

Integration with Adobe Express is another update designed to simplify video content creation. Now you can use templates optimized for LinkedIn and export finished ads directly to the platform's ad account.

Context and analytics

While many companies still lean toward traditional approaches, LinkedIn research shows a growing interest in video creativity and non-standard formats. 91% of marketers say their primary goal is to grab audience attention in the face of information noise.

Conclusion:

With competition for user attention high, LinkedIn provides marketers with modern tools that can enhance first impressions and improve campaign effectiveness where their B2B target audience is actually located.





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