Named TOP 5 Kiev shopping mall

But even in them there is an empty square.

The retailers Association of Ukraine (ARU) announced the first rating of appeal of Kiev shopping Mall, conducted by Factum Group. It is far ahead of Ocean Plaza (47.2 points), second place goes to the Dream Town (39,3), and the third Sky Mall (32 points).

Estimated SEC on seven criteria: location/accessibility, architecture, concept, engineering, management, marketing activity and statistics.

The study interviewed more than 140 retailers, outlets which are presented in these malls. Companies were asked to fill in a questionnaire with a special web access, evaluate their results in the SEC during 2014, and assigning a grade from 1 to 7 points 21 question. "An evaluation system based on international experience, according to this scheme are the ratings all over the world," said Director of Factum Group Ukraine Ivan Dubinsky.

Position in the overall ranking

The rating is far ahead of Ocean Plaza (47.2 points), second place goes to the Dream Town (39,3) and third - Sky Mall (32 points), a much more modest results of the Bolshevik (16,9) and Caravan (16,2).

Attendance and average check

Two of the criteria - engineering and management took first place in Dream Town, and in the remaining five the undisputed leader Ocean Plaza. "This evaluation of professional retailers and it will help potential tenants, brands who are considering entering Ukrainian market, to make an informed decision. Because the cost of failure is very high," says the partner of the Association of retailers of Ukraine Alexander Violet.

Free space a lot

The experts recognized that now you can enter in each of the objects represented in the rating, because, despite the success, the empty space is in each. The average vacancy rate in the capital in October, according to UTG, reached 7.5%, and in some introduced this year, the objects it reaches 50%.

"There's a free space, even in Ocean Plaza, although attendance at this Mall has grown in comparison with last year: 55 thousand a day, compared to 45 thousand, told Vesti head of strategic consulting UTG Victor Oborsky. But this is a normal stage of development, especially against the backdrop of a sharp fall in consumer sentiment". The most difficult situation is in the "Caravan" where is now working on a new concept that will change in tenants.

Regarding the prospects of the market experts are generally positive, despite a sharp drop in consumer sentiment due to political and economic reasons, because the interest from retailers to enter our market is still there. However, it can happen soon because of the conflict in the East of Ukraine. In addition, businesses need to establish transparent rules for when to compete you will not "schemes", and business models.

"Every crisis provides an opportunity to cheaply take a significant market share, it is well understood in the West. In 2008-2009, the background of the closed shops were opened Comfy , New mail, Plug - and they are well developed network in the following years. Examples of successful expansion this year - "Wonder island" that have opened 16 new points," says Violet. From "foreigners" in this year actively develop their networks Jusk, Collins, WC Waikiki.Named TOP 5 Kiev shopping mall.